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Karen Hackett headshot, wearing a denim jacket, with sunlit greenery in the background

Karen M Hackett

Web Designer
Departmental Phone
About Me

In my role as Web Content Strategist for University Libraries, I:

  • Work in collaboration with web teams, product owners and stakeholders to develop, implement and communicate a content strategy for the Libraries website
  • Handle information architecture (IA) development for organizing information and content (typically through wireframes and content plans)
  • Participate in UX testing planning and activities for various web-based projects and functions
  • Develop, test, implement and communicate content workflows
  • Create, in conjunction with Public Relations and Marketing team editorial and style guidelines, and implement, communicate and enforce these guidelines
  • Create and edit content and work with other writers
  • Create and maintain a content inventories, assign and track new content, and develop and maintain a gap analysis
  • Mentor content authors
  • Help develop training and educational materials, emphasizing accessibility and user experience of content within our content strategy
  • Provide advice and consultation for additional websites and tools in the Libraries to achieve a consistent voice
  • Develop and maintain communications for service alerts, website information, and regular updates

 

Professional Profile

  • Over wenty years experience in information technology and web communications strategy, public relations, media relations, and outreach activities at Penn State
  • Three years experience as an appointed leadership team member for the Web Conference at Penn State, with over ten years experience as a core committee member
  • Five years diverse leadership experience with Penn State’s Commission for Women, including chair, a one-year elected appointment
  • Excellent communication, collaboration, and listening skills with a talent for building important long-term relationships with key constituents and stakeholders
  • Dedicated team player who thrives with diverse and energetic co-workers who value a strong work ethic and integrity
  • Motivated problem-solver with the ability to think strategically about the direction of discipline-specific and broad communications
  • Unique talent for understanding complex concepts, and their development and implementation, with the ability to communicate such concepts to diverse audiences
Department Address
E001 Paterno Library
140 Curtin Road
University Park, PA 16802-1800