Karen M Hackett

In my role as Web Content Strategist for University Libraries, I:

• Work in collaboration with web teams, product owners and stakeholders to develop, implement and communicate a content strategy for the Libraries website
• Handle information architecture (IA) development for organizing information and content (typically through wireframes and content plans)
• Participate in UX testing planning and activities for various web-based projects and functions
• Develop, test, implement and communicate content workflows
• Create, in conjunction with Public Relations and Marketing team editorial and style guidelines, and implement, communicate and enforce these guidelines
• Create and edit content and work with other writers
• Create and maintain a content inventories, assign and track new content, and develop and maintain a gap analysis
• Mentor content authors
• Help develop training and educational materials, emphasizing accessibility and user experience of content within our content strategy
• Provide advice and consultation for additional websites and tools in the Libraries to achieve a consistent voice
• Develop and maintain communications for service alerts, website information, and regular updates

Professional Profile

• Over wenty years experience in information technology and web communications strategy, public relations, media relations, and outreach activities at Penn State
• Three years experience as an appointed leadership team member for the Web Conference at Penn State, with over ten years experience as a core committee member
• Five years diverse leadership experience with Penn State’s Commission for Women, including chair, a one-year elected appointment
• Excellent communication, collaboration, and listening skills with a talent for building important long-term relationships with key constituents and stakeholders
• Dedicated team player who thrives with diverse and energetic co-workers who value a strong work ethic and integrity
• Motivated problem-solver with the ability to think strategically about the direction of discipline-specific and broad communications
• Unique talent for understanding complex concepts, and their development and implementation, with the ability to communicate such concepts to diverse audiences