Karen M Hackett
Web Designer
Department Address
E001 Paterno Library
140 Curtin Road
University Park, PA 16802-1800
140 Curtin Road
University Park, PA 16802-1800
Departmental Phone
814-865-2378 (department)
About Me
In my role as Web Content Strategist for University Libraries, I:
- Work in collaboration with web teams, product owners and stakeholders to develop, implement and communicate a content strategy for the Libraries website
- Handle information architecture (IA) development for organizing information and content (typically through wireframes and content plans)
- Participate in UX testing planning and activities for various web-based projects and functions
- Develop, test, implement and communicate content workflows
- Create, in conjunction with Public Relations and Marketing team editorial and style guidelines, and implement, communicate and enforce these guidelines
- Create and edit content and work with other writers
- Create and maintain a content inventories, assign and track new content, and develop and maintain a gap analysis
- Mentor content authors
- Help develop training and educational materials, emphasizing accessibility and user experience of content within our content strategy
- Provide advice and consultation for additional websites and tools in the Libraries to achieve a consistent voice
- Develop and maintain communications for service alerts, website information, and regular updates
Professional Profile
- Over wenty years experience in information technology and web communications strategy, public relations, media relations, and outreach activities at Penn State
- Three years experience as an appointed leadership team member for the Web Conference at Penn State, with over ten years experience as a core committee member
- Five years diverse leadership experience with Penn State’s Commission for Women, including chair, a one-year elected appointment
- Excellent communication, collaboration, and listening skills with a talent for building important long-term relationships with key constituents and stakeholders
- Dedicated team player who thrives with diverse and energetic co-workers who value a strong work ethic and integrity
- Motivated problem-solver with the ability to think strategically about the direction of discipline-specific and broad communications
- Unique talent for understanding complex concepts, and their development and implementation, with the ability to communicate such concepts to diverse audiences
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