University Libraries Promotion and Tenure Recognition

On a whim, I picked up Allport’s classic tome at Barnes and Noble as an undergraduate student more than 20 years ago, even before I decided to major in psychology and establish a research program exploring the causes of prejudice/discrimination. I have that original copy, strewn with highlighting and Post-It notes. Although there was much theorizing on prejudice before Allport (see Webster, Saucier, and Harris, 2010), his book was the first major text and seeds contemporary theories on prejudice to this day.