You are here
University Libraries Promotion and Tenure Recognition
Dr. Jennifer L
Frank
Associate Professor of Education
Book Title: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Author: Jay Heinrichs
Selection Statement:
Scientific breakthroughs are revolutionary when they dismantle consensus. Effective communication and argumentation is indispensable to this process. This book helped me to learn how to present scientific ideas in a manner in which people — real people — would actually listen.
Year: 2020