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University Libraries Promotion and Tenure Recognition
Denise
Ogden
Professor, Marketing
Book Title: Developing a Creative and Innovative Integrated Marketing Communication Plan
Author: James R. Ogden
Selection Statement:
I chose this book to honor the author, my husband, who has been an inspiration throughout my career. He convinced me to pursue a doctorate and has been my mentor in research, teaching and service. Without him I would not be a professor at the best university.
Year: 2014