University Libraries Promotion and Tenure Recognition

Denise Ogden Professor, Marketing

Book Title: Developing a Creative and Innovative Integrated Marketing Communication Plan

Author: James R. Ogden

Selection Statement:

I chose this book to honor the author, my husband, who has been an inspiration throughout my career.  He convinced me to pursue a doctorate and has been my mentor in research, teaching and service.  Without him I would not be a professor at the best university.


Year: 2014