You are here
University Libraries Promotion and Tenure Recognition
Breffni
Noone
Associate Professor of Hospitality Management
Book Title: Revenue Management: Hard-Core Tactics for Market Domination
Author: Robert G. Cross
Selection Statement:
When I read this book as an undergraduate student it ignited my passion for revenue management. The wonderfully strategic perspective from which Cross examines the revenue management discipline fostered my interest in the many facets of revenue management and continues to impact the focus of my research.
Year: 2013