University Libraries Promotion and Tenure Recognition

John R. Chapin Associate Professor of Communications

Book Title: Milestones in Mass Communication Research

Author: Shearon Lowery and Melvin DeFleur

Selection Statement:

Milestones was the first book to get me excited about media effects research. As a student, it helped shape my perspective and influenced my dissertation and subsequent research. It's a great starting point for students interested in media effects or research in general.


Year: 2004