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University Libraries Promotion and Tenure Recognition
John R.
Chapin
Associate Professor of Communications
Book Title: Milestones in Mass Communication Research
Author: Shearon Lowery and Melvin DeFleur
Selection Statement:
Milestones was the first book to get me excited about media effects research. As a student, it helped shape my perspective and influenced my dissertation and subsequent research. It's a great starting point for students interested in media effects or research in general.
Year: 2004