University Libraries Promotion and Tenure Recognition

Dr. May's book is an important examination of American social and cultural history focusing on the role of Hollywood motion pictures in the transition from Victorian values to consumerism and mass culture in the late nineteenth and early twentieth centuries. His work is a model for examining cultural change, mass communications, and popular culture and is a seminal book in American Studies. This book, as well as Dr. May's other books, has had a profound influence on my work in communications, American studies and cultural studies.