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University Libraries Promotion and Tenure Recognition
Anne M.
Hoag
Associate Professor, Department of Telecommunications and Director of Outreach, College of Communications
Book Title: Diffusion of Innovation
Author: Everett Rogers
Selection Statement:
My research, in part, has been about adoption and social and economic effects of new communications technologies. I have used the ideas and scholarship in this book many times over the years, probably more than any other single book in this library.
Year: 2003