University Libraries Promotion and Tenure Recognition

Francis E. Dardis associate professor of communications

Book Title: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Author: Richard M. Perloff

Selection Statement:

From day one, this book informed and cultivated my research agenda in persuasive communications. The academic knowledge contained in the book, coupled with a keen eye toward the practical implications of all of it, immensely helped me pursue inquiry in strategic communications, advertising, and consumer behavior. This book basically allowed me to set a road map for the many questions I investigated over the years. I do not believe that I could have thought of all those questions without it. Thus, the overall mission of contributing to our extant knowledge and building upon it certainly was accomplished by this superlative book.


Year: 2009