University Libraries Promotion and Tenure Recognition

The author of this book, David Rosenbaum, is a cherished friend, colleague, and office neighbor. He has opened my eyes to an under-appreciated field within psychology, represented in this book. The beauty of this field is how very complex cognitive processes are cloaked in mundane, everyday activities. David has shared with me his talent for designing simple yet elegant experiments, and this has led to an unexpected and wonderful collaboration.