University Libraries Promotion and Tenure Recognition

Anna S. Mattila professor of hospitality management

Book Title: Design and Analysis: A Researcher's Handbook, Third Edition

Author: Geoffrey Keppel

Selection Statement:

This book has been an invaluable guide to me since my doctoral studies. I continue to consult it whenever I have doubts about SPSS outputs....This is a must have book for researchers interested in experimental designs!!!


Year: 2008