C. Michael Elavsky

Offering a groundbreaking, nuanced  and long overdue intellectual foundation for thinking through the complexities of contemporary cultural production, this book thankfully (and without question) moves the field of media/communications studies forward beyond the reductionist debates between cultural studies and political economy analytical approaches.  Synthesizing social theory, communication studies, organizational sociology, policy studies, and historical perspectives, Professor Hesmondhalgh deftly presents a clearly written and skillfully argued conceptual framework  for rethinking how we understand the processes and outcomes of media production today. A required read for all scholars of communication.