University Libraries Promotion and Tenure Recognition

Ross Brinkert

Associate Professor of Corporate Communication
Book Title
Goffman Unbound: A New Paradigm for Social Science
Author
Thomas J. Scheff
Book Description
Erving Goffman made foundational contributions not only in sociology but also in many other fields, including my home field of communication. Scheff's book helps contemporary scholars understand the ongoing relevance of Goffman. I particularly admire Goffman for his effective use of qualitative methods, the theoretical and applied nature of his work, and the improved human experience that his work supports. On a more personal note, I, like Goffman, was born in Western Canada and live in the Philadelphia area.
Year
2012

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