Simmons OneView

Simmons OneView contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.

Subjects covered by this database: